Webwinkel Vakdagen 2026
25 – 26 March 2026
Jaarbeurs Utrecht
Jaarbeursplein 6
Utrecht
Stand no. 228
Hall 7
Move beyond the crowd at Webwinkel Vakdagen 2026
Discover how leading merchants build scalable, flexible commerce with Shopware.
Meet Shopware at Webwinkel Vakdagen 2026 in Utrecht and explore the future of open commerce. Across two days, we will show how modern commerce teams gain full control over their tech stack, unlock faster innovation, and build experiences that scale with their business.
Whether you are replatforming, optimizing performance, or planning your next phase of growth, our experts are ready to dive into your challenges. Join us for practical insights, real world use cases, and 1:1 conversations focused on your business goals.
Visit us at Stand 228, Hall 7, and discover what open, agent ready commerce really means.
10,000+
attendees
250+
exhibitors
200+
lectures
2006
founded
Where real commerce conversations happen
The Shopware Booth. Come see what’s next.
If you are serious about growth, this is where it gets practical. Visit the Shopware booth for actionable recommendations, clear insight into your current setup, and ideas to improve performance right now. Talk directly with Shopware experts and partners. No scripted pitches. Just real conversations, live demos, and a few surprises.
Book a strategy session at the booth.
Tell us what you want. We’ll show you how to get there. Secure your spot now and book a personal consultation with us at the Webwinkel Vakdagen.
Book nowAlready have a Shopware contact you wish to speak to? Great, simply book your appointment with them.
Choose your contact person
Building the future of B2B and Agentic Commerce
Together with our partners
Partners at the Shopware booth Together with our trusted partners, we bring real expertise to the Shopware booth. Meet the teams behind successful B2B platforms, complex integrations, and forward-looking Agentic Commerce solutions. These partners work side by side with Shopware to help you turn strategy into execution.
What you can explore with our partners • B2B ecommerce architectures and integrations • Personalization, automation, and data-driven growth • API-first and composable setups • Agentic Commerce use cases and future-ready solutions
Why talk to our partners Get direct answers to real challenges. Discuss your current setup, explore proven approaches, and identify concrete next steps for your business.
How BUS Industrial Tools drives digital growth with vision, courage, and partnership.
What starts as a question about platform technology ultimately becomes a strategic growth accelerator. In this session, BUS Industrial Tools and Friday Digital Agency share how a new e-commerce environment evolved into a catalyst for organization-wide digital transformation.
- 25/03/2026
- 12:15 - 12:45
- Lecture Hall 5
Jelmer Pepping
E-Commerce Manager, BUS Industrial Tools
Bart Werink
Digital Strategist, Friday Digital Agency
Hyper-personalization. How a dog’s birthday delivers more value than a discount.
Practical, proven examples of ecommerce personalization. Discover how HelloPets uses customer and pet data to translate dog profiles into relevant loyalty campaigns, such as birthday flows. This session shows how API-driven data streams enable targeted segmentation and real-world automation. Systems: Shopware, Klaviyo.
- 25/03/2026
- 13:00 - 13:30
- Lecture Hall 5
Robert-jan Teigeler
E-Commerce Manager, HelloPets
Michel Willems
Co-Founder & Commercial Director, H1
From real case studies to what’s next. In the masterclasses, you will see how BUS Industrial Tools turned a platform decision into a catalyst for B2B digital growth, and how HelloPets uses customer and pet data to drive hyper-personalized loyalty beyond discounts. These sessions show what works in practice. At the Shopware booth, we build on those insights with a focus on B2B and Agentic Commerce. Explore live demos, discuss your current setup, and discover how autonomous, AI-driven commerce can move your business forward.
Do you have questions about Webwinkel Vakdagen 2026?
