Shopware Shares B2B Expertise: New Whitepaper “B2B Ecommerce Compass 2026” and “B2B Future Forum” Provide Guidance for the Future

Schöppingen, January 20, 2026 - B2B Ecommerce is facing a decisive turning point. Rising customer expectations, complex system landscapes, and increasing pressure to automate are creating major challenges for companies. With two new initiatives, Shopware, a leading global ecommerce platform provider, is reinforcing its role as a strategic thought leader in B2B commerce, releasing a new whitepaper “B2B Ecommerce Compass 2026” and webinar series “B2B Future Forum.”

With both formats, Shopware delivers in-depth knowledge, practical insights, and concrete recommendations for action to help companies future-proof their B2B business.

B2B Ecommerce Compass 2026: Guidance in a Market Under Pressure

Despite established digital sales channels, many B2B companies continue to struggle with fragmented systems, inconsistent data, and a high level of manual effort. At the same time, B2B customers expect transparent pricing, reliable delivery times, and seamless, omnichannel purchasing experiences.

The B2B Ecommerce Compass 2026 shows that future-ready B2B commerce is built on digital maturity and a stable, scalable commerce architecture. Only on this foundation can efficiency, automation, and new approaches such as agentic commerce be realized.

The free whitepaper features expert insights from six partners and forewords by market-specific influencers. It highlights the key levers for sustainable success in B2B commerce.

What readers can expect in the B2B Eommerce Compass 2026:

• The status quo of B2B ecommerce in 2026

• Market developments in 2026 and structural drivers

• Six key action areas for B2B commerce in 2026

• Practical examples from complex B2B environments

• Concise checklists for each field of action

• An outlook on 2027 and beyond

The report is available for free download here.

B2B Future Forum: Webinar Series for Strategic Decision Makers

Complementing the whitepaper, Shopware is launching the B2B Future Forum, a bi-weekly, live webinar series with up to 5 episodes. In these sessions, Shopware experts analyze how B2B commerce is evolving, which developments truly matter, and how companies can respond strategically.

The focus is on growth strategies, reducing operational friction, and building future-ready commerce architectures - with an outlook on 2026 and beyond.

B2B Future Forum - Agenda:

• January 27, 2026  The B2B commerce wake-up call: Why buyers expect more in 2026  Register now

• February 10, 2026  More B2B revenue with less sales employees  Register now

• February 24, 2026  Building adaptable commerce: How B2B leaders turn fragmented systems into growth engines  Register now

• March 10, 2026  The experience gap: Why B2B buyers leave – even when your product is better  Register now

• March 24, 2026  The real ROI of modern commerce: What 100 B2B leaders learned about TCO & flexibility  Register now 

All information about the webinar series can be found at B2B Future Forum. With the B2B Ecommerce Compass 2026 and the B2B Future Forum, Shopware provides B2B decision-makers with a solid knowledge base and practical guidance - supporting strategic decisions in an increasingly complex market environment.